Old-school recruiting tactics might not be enough to fill your positions, especially on a timeline that works for your organization. That’s why healthcare recruiters are evolving their responsibilities to include components of marketing. This is known as recruitment marketing. When you think like a marketer, your tactics are brand-led and candidate-focused. Instead of focusing on promoting job openings, recruiters need to promote the entire brand, including the organization’s reputation in the community and beyond, and its values and culture. Here’s are three ways to begin thinking and acting like a marketer.
Recruiters’ jobs are evolving, especially in competitive fields like healthcare. As you incorporate more elements of marketing into your quest to attract and hire quality talent, you want to be sure you have the right tools. That’s why it’s important to understand the differences between recruitment marketing software and an applicant tracking system.
Mental and behavioral health conditions are strongly related to many risk behaviors for chronic diseases and substance abuse, as well as to the occurrence, treatment, and course of chronic diseases like asthma, cancer, cardiovascular disease, diabetes, and obesity. According to the World Health Organization (WHO), more than 300 million people live with depression and stated that the “lack of support for people with mental disorders, coupled with a fear of stigma, that prevent many from accessing the treatment they need to live healthy, productive lives.” And to make matters worse, the supply of trained psychiatrists can’t keep up with demand.
If you work for a healthcare organization, you’re no stranger to emergencies, including those in the human resources department. You have firsthand experience trying to fill open positions for nurses, physicians, and more, while your pool of qualified talent seems to be shrinking. Luckily, the HealthcareSource® ER can help you with recruitment marketing.
I have some great news to share: HealthcareSource has completed its acquisition of Centricity™ Contingent Staffing from GE Healthcare. This is the third time this vital suite of contingent staffing solutions has been acquired, underlining the tremendous value and importance they offer to the healthcare staffing industry.
When I attend conferences, often the session that I find to be the most rewarding are ones given by people just like me, who understand the same challenges I face. That’s why at HealthcareSource Talent Symposium, when we bring together 300-plus of the best HR and OD professionals from healthcare organizations across the country, the
The healthcare recruiting game is changing. It’s no longer about just meeting your most immediate needs — it’s about building a pipeline of qualified candidates so you can find the right talent at the right time to fill your open positions. This takes planning and a new approach that incorporates recruitment marketing.
Over the last decade, billions of dollars and millions of hours have been invested by organizations across the country to foster greater employee engagement, yet employee disengagement is still at or near an all-time high. Why? Because we’ve been missing a key piece of the engagement puzzle: The employees!
In my experience, many nurse managers don’t spend as much time connecting with their team members as they should. Research from Knowledge@Wharton shows that team members are more engaged when they feel a strong connection with their leader and the organization, but research also shows that leaders think they connect and communicate far more than their employees perceive they do.
We review the top trends shaping the healthcare HR & recruiting industry today, from demand forecasting to the candidate experience and optimized sourcing.