The most important time in a physician recruitment is what happens prior to speaking with your first candidate. Too often we hear about opportunities that go unfilled for a longer period of time than they should. The key to physician recruiting and preventing this from occuring is setting up your searches to succeed.
How do you set up your searches to succeed? It’s easy. Follow these four steps and see the results for yourself and how your time-to-fill is reduced.
1. Profile the opportunity. During this profile, you want to learn as much as possible about the position (practice details, salary info, call schedule, etc).
2. Establish contract and interview procedures. This is important in making sure all decision makers are on the same page.
3. Ensure that the contract and offer letter are ready to be sent out on day one of the search. Its amazing how often physician candidates have to wait for an offer letter or contract. The physician being recruited should be sent a draft version of the contract PRIOR to the first interview.
4. Set up a multi-staged marketing campaign. Internet ads, journal ads, direct mail, peer-to-peer marketing, etc. This the step where most searches fail. It is important that you plan for the worst case scenario. Searches tend to lose momentum over time. By planning on marketing the search for six months to one year, you can ensure that your searches are not getting stale.
By following these four steps, you’ll be confident and ready to succeed in searching for physician candidates, whether you have a candidate on day 1 or day 365. Read our article from JASPR, ASPR’s online magazine, on how to deal with the looming physician shortage.