Norma Gaffin

About Norma Gaffin

Norma Gaffin is the Senior Content Marketing Manager at HealthcareSource. In her role, Norma oversees the creation and distribution of pieces to help healthcare talent management professionals recruit, retain, and grow their workforces. Norma has extensive experience managing content related to healthcare topics and recruitment issues. When she's not working, she enjoys finding local hidden gems and brushing up on random fun facts.

If you’re hiring for healthcare jobs today, you’re likely overburdened with too many positions to fill and not enough talent in the marketplace. Using a niche job board just for the healthcare industry could be the answer.

Attracting millennial healthcare talent to your organization requires you to restructure your recruiting strategies to align with candidates’ needs. Learn how to do it with these 3 tips.

Healthcare recruiters and talent management professionals know that nurses play a vital role across many hospital departments. As the number of patients increases, so does the demand for these essential professionals. To properly understand the challenges you’re facing in attracting, hiring, training, and retaining nurse staff, you need a good understanding of the current and future landscape.

In today’s market where a third of hospitals have an RN vacancy rate of more than 10% (according to Compdata Surveys), healthcare talent management professionals need to examine their organizations to see if their culture is doing its job. Does your culture attract nurse candidates, or is it driving away some of the nurses you already have? Take our quiz to find out if your team is creating an organizational culture that attracts and retains top nursing talent!

Recruiters’ jobs are evolving, especially in competitive fields like healthcare. As you incorporate more elements of marketing into your quest to attract and hire quality talent, you want to be sure you have the right tools. That’s why it’s important to understand the differences between recruitment marketing software and an applicant tracking system.

If you work for a healthcare organization, you’re no stranger to emergencies, including those in the human resources department. You have firsthand experience trying to fill open positions for nurses, physicians, and more, while your pool of qualified talent seems to be shrinking. Luckily, the HealthcareSource® ER can help you with recruitment marketing.

What Is Recruitment Marketing?

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The healthcare recruiting game is changing. It’s no longer about just meeting your most immediate needs — it’s about building a pipeline of qualified candidates so you can find the right talent at the right time to fill your open positions. This takes planning and a new approach that incorporates recruitment marketing.