Norma Gaffin

About Norma Gaffin

Norma Gaffin is the Senior Content Marketing Manager at HealthcareSource. In her role, Norma oversees the creation and distribution of pieces to help healthcare talent management professionals recruit, retain, and grow their workforces. Norma has extensive experience managing content related to healthcare topics and recruitment issues. When she's not working, she enjoys finding local hidden gems and brushing up on random fun facts.

What Is Recruitment Marketing?

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The healthcare recruiting game is changing. It’s no longer about just meeting your most immediate needs — it’s about building a pipeline of qualified candidates so you can find the right talent at the right time to fill your open positions. This takes planning and a new approach that incorporates recruitment marketing.