About Samantha Smith

Samantha Smith is Product Marketing Manager at Jobs2Careers. She is responsible for messaging, content marketing, sales enablement, press, and more. When she’s not thinking about how Jobs2Careers can help recruiters, she’s sampling tacos, exploring swimming holes, and generally enjoying the Austin sunshine. Sam is a graduate of The George Washington University and a former longtime DC resident.

Until recently, most online recruiting strategies could be described as “post and pray,” place duration-based job ads on various job boards and hope that you get enough applications to make a hire before time runs out. This is a gambling game where recruiters hope to get enough applications to fill their pipeline to make a hire. But do you have to gamble? Pay-per-application came along in 2014 to help recruiters ensure they were paying for results. Pay-per-application sites, like Job2Careers, let you post jobs for free, and pay only when an applicant submits a resume.