Tara Heiser

About Tara Heiser

Tara Heiser is the Director of Product Marketing at GE Healthcare (formerly known as API Healthcare), where she drives the strategic planning for GE Healthcare’s entire workforce management solution portfolio including market analysis, go-to-market strategies, partnerships, and client referenceability. Tara entered the healthcare IT industry in 2011 when she joined API Healthcare five years ago. With 19 years of experience in marketing, Tara spent most of her career as a marketing generalist in the technology industry with InFocus, Iomega, and Anonymizer before moving into a consulting role. Tara holds a bachelor's degree in Business Administration from Western Michigan University and lives in San Diego, California with her husband, son, and dog.