Job Board Listings: How to Make Every Word Count

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In the age of the internet, advertising job openings is easier and more productive than ever. Before, all you could rely on was your local newspaper’s circulation and community word of mouth. Now, you can blast your job openings all over the country in seconds. But those job board listings won’t do you any good if no one sees them.

job board listing - apply online textWe’ve written previously about how to write an effective job board listing, and nothing has changed since then. We stand by what we’ve already put out there, but we thought it might be a good idea to expand on it a little. After all, there’s more to your job board listing than just writing the post itself. But we’ll get there in a bit. First, let’s revisit the writing.

Keep It Simple

You don’t need to write any novels here. When writing your job board listing, you should use a simple, easy-to-follow structure. The keyword here is “browsable.” (It’s entirely possible we may have just made that word up. Just play along.) You want something that can be glanced over as easily as it can be read. As odd as it sounds, viewers are more likely to read a post in its entirety if it is written with the intention of being skimmed.

As far as the structure of the post, here’s how the whole thing should be laid out, along with a few helpful hints for writing:

  • Job Title: Use industry-accepted terms for the job you’re posting. If your prospective employees don’t know what the position is just from the title, they’re unlikely to open the job board listing to learn more.
  • Job Description: A brief paragraph that *gasp* actually describes the job. By the way, we’re not kidding when we say “brief.” The description should be a maximum of two to three sentences and no more than 100 words. If you can’t cut it down to 100 words, you might be asking too much from your prospective employees.
  • Job Responsibilities: You know all those things you wanted to put in the job description, but we told you to be brief? Put them here in an abbreviated bullet list. Include all the daily responsibilities of the position, plus a final bullet with phrasing like “other duties as assigned” to encompass other recurring and non-recurring tasks.
  • Job Requirements: What does your candidate need in order to perform this job? List any degrees, certifications, or skill requirements here in — you guessed it — a simple, bulleted list.
  • Job Preferences: Yep, another bulleted list. This time, list the traits you would like the new hire to possess, but are not required for the position. If the job requirements are your deal-breakers, think of these as your tie-breakers.

First Impressions

Now that writing the post is taken care of, what’s left to consider? Take a look at your website. After all, your prospective employees certainly will. Is it an accurate representation of your community, or is it an afterthought? Make sure that your page is more than just a logo and a phone number. Show the vibrant, fulfilling community you and your team have created with plenty of photos and stories. Dig into your community’s history and tell the story of how it all came to be. Highlight a few organized activities your residents enjoy. Use your site to paint an attractive and accurate picture of your organization. After all, you only get one chance to make a first impression — make it a good one.

Give Your Job Board Listing a Boost

Once your post is up on the job board, consider giving it a boost with that particular board’s Promote feature. Each job board calls it something different, but the principle behind it is the same: you pay a small fee, and the job board puts your job post in front of more eyes. While this certainly isn’t a necessary step, it could prove to be invaluable if you’re posting for a job that is notoriously difficult to fill.


Posting jobs is easier than ever. Because of that, however, there are now more job board listings out there than ever before — and, thus, more competition to snag the attention of potential job applicants. It’s not enough to have the jobs out there; they have to be findable. (Another made-up word? Nope, that one’s actually in the dictionary.) Luckily, getting the most out of your job board listing can be simple — as long as you’re willing to put in the effort.

Ryan Haddock

About Ryan Haddock

Ryan Haddock is a Marketing Manager for HealthcareSource, focusing on the company's senior living and staffing solutions. As a marketing manager, Ryan helps connect providers with a software platform that will help them hire, keep, and grow the right people. When he isn't scrawling plans onto white boards or tapping away at a laptop, Ryan enjoys reading, writing short stories, and spending time with his wife and three boys.