What Is Recruitment Marketing?

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The healthcare recruiting game is changing. It’s no longer about just meeting your most immediate needs — it’s about building a pipeline of qualified candidates so you can find the right talent at the right time to fill your open positions. This takes planning and a new approach that incorporates recruitment marketing.

We review the top trends shaping the healthcare HR & recruiting industry today, from demand forecasting to the candidate experience and optimized sourcing.

In the spirit of Healthcare HR Week, here are five actionable tips from The Recruiter Academy Certified Recruiter (RACR) Program for healthcare recruiters to become more effective and advance their healthcare recruitment careers.

4 Ways to Leverage Patient Stories to Recruit Top Talent

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Imagine you’re a recruitment team of one at a rural community hospital with 350 employees. On your own, you’re managing 64 hard-to-fill open reqs. You’ve tripled your ad spend for job postings. You’ve attended every local job fair. You’ve implemented new technology platforms. You’ve promoted your employee referral program like crazy. Yet despite all of your efforts, you’re still not getting the results you need. Instead of starting a new initiative from the ground up, could there be a hidden opportunity using existing resources? There may be. If your marketing team produces patient stories, you can leverage their efforts as a recruitment tool.

The healthcare hiring process has become more challenging and competitive than ever for recruiters. But you can reduce your time-to-fill by improving how you interview candidates. We’re not suggesting you should rush the interview process — the wrong hire can cost the organization more in the end. In fact, a study published in Healthcare Finance News found that one unfilled healthcare position can cost an average of $7,700. Here are five interviewing best practices you should consider to meet today’s healthcare hiring demands.

Healthcare organizations rely on the skills and dedication of their healthcare recruiters to source and acquire their talented pools of clinicians to deliver patient-centered care. While doctors, nurses, and medical assistants are, of course, crucial to the successful operation of any healthcare organization, professional staff, including receptionists, practice managers, administrators, coders, environmental services staff, and more comprise a Patient-Centered Workforce™ — a workforce of highly-engaged people and teams who always endeavor to provide high-quality patient-centered care.

Why We Should All Start Eating Frogs for the Holidays

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As healthcare recruiters and talent acquisition practitioners, we have little time to waste as we are sprinting through our day, wondering which task to tackle next. We often fall into the trap of feeling that the busier we are, the faster we have to move, believing we don’t have a minute to spare to plan our day. But quite the opposite is true: Taking ten minutes to plan and prioritize our day before we begin it, saves us hours of wasted time.

I have surveyed the hiring leaders of several healthcare organizations regarding the process and quality of their relationship with their recruiters. And according to our benchmarks, Communication is the lowest-scoring dimension of the five key dimensions measured. When you think about this, it should not come as a surprise.

By making an effort to not just stay up-to-date on key sourcing trends, but to stay ahead of them sets healthcare recruitment practitioners up for success.