Editorial Note: This is a contributed guest post written by HealthcareSource customer Tammy Anderson, Director of Talent Acquisition at Avera Health in Sioux Falls, South Dakota.
Have you ever thought about what it would be like to have your hospital be on David Letterman’s Top 10 list? Well, we at Avera Health haven’t quite made David Letterman’s Top 10 list, but we do have a list of our own that we think showcases why people would want to work with us!
How did we get to the list? A few months ago we began a Lean Transformation Journey with David Szary from Lean Human Capital which included a review of our career website. As we took a deep dive to evaluate what we had on our site we realized that it looked pretty generic, at times too wordy, and maybe wasn’t as eye catching as it could be. Was the top talent that we wanted to capture even reading our postings, or were they moving on to the next website? What could make them stay and apply? Our healthcare system reaches across an expansive, rural geographic area that can be a recruitment struggle, so how do we sell Avera to passive and active candidates?
With Lean Human Capital’s help, we created new, visually appealing job postings on our applicant tracking system, HealthcareSource Position Manager, that instantly presented a compelling value proposition. As we were doing so, we recognized that in each of our postings we wanted to say what makes working for Avera so special and why you should choose Avera. Our goal was to showcase the following things that set us apart from our competitors:
- Employee engagement.
- Nationally recognized awards such as Avera hospitals being named as Truven Health Care’s 100 Top Hospitals, Magnet Recognition Program, Premier Inc.’s QUEST program and more.
- State-of-the-art technology such as Avera eCARE services, robotic surgical systems, the Avera Behavioral Health Center and more.
- Avera is financially sound and has earned an A1 bond rating by Moody’s and an AA- from Standard and Poor’s.
- Our mission – 97% of our employees understand how their jobs support our mission.
In starting to list all the reasons to join Avera, it was taking us back to square one where our job postings became too long. Job seekers are only spending 6 seconds on average reading a job posting, so you have to get to your compelling message very quickly.
Brainstorming with our Marketing department, we came up with the idea of hosting a “What Makes Avera Special?” link on our career website. As we were creating our top list, many of us learned more amazing qualities about Avera that we really hadn’t thought about. This gave the Talent Acquisition team an even deeper sense of pride in working for Avera, and bred excitement to share this feeling with our candidates. Every candidate now has the opportunity to click on the link and learn more about our culture and who we are as a healthcare system.
We didn’t stop there. As we continued to look for ways to share this, we include it in our email tagline so that everyone we communicate with becomes inspired to want to work with us!
Our goal is for our message to about “What Makes Avera Special” to become viral as we believe being employed by Avera Health should be contagious!