Social media has proven an elusive tool for many healthcare recruiters. But with the talent shortage and fierce competition, you need to go where the quality talent is. And today, active and passive candidates alike are on social media. But before you go blasting out your open reqs on Twitter, Facebook, LinkedIn, and more, you might want some social media tips to help guide your way.
Remember, even if healthcare talent is open to learning about opportunities on social media, you need to consider each platform, your target audience there, how they use the platform, and your own employer brand. We spoke with Tim Johnson, who manages the recruitment marketing efforts for CentraCare Health, to give you these 11 social media tips to help your recruiting efforts:
Having a defined employer brand is the cornerstone of using social media for recruiting. Get started with our eBook, “A Beginner’s Guide to Healthcare Employer Branding.”