Successful healthcare recruiting in the 21st century involves more than putting up a job posting and waiting for applications. Instead of solely viewing job search websites, many potential applicants find information via social media and from referrals or information given to them by friends and family. Don’t get us wrong — your strategy should still include posting on job boards. But in order to be competitive in the marketplace and attract the most qualified job applicants, you have to have a recruitment plan that goes beyond the initial job posting.