What Is Recruitment Marketing?

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The healthcare recruiting game is changing. It’s no longer about just meeting your most immediate needs — it’s about building a pipeline of qualified candidates so you can find the right talent at the right time to fill your open positions. This takes planning and a new approach that incorporates recruitment marketing.

Finding — and keeping — top talent is challenging in today’s competitive job market, and the healthcare industry is no exception. Strong marketing and social media campaigns that express your organization’s culture and mission can make recruiting and retaining talent a lot easier. As your brand becomes stronger and more recognizable, potential employees (and even customers)

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Editorial Note: This is a guest blog post written by Mira Greenland, the Vice President of Sales for CareerArc’s social recruiting division. This post is part one of a series of three blog posts where Mira will offer her unique perspective on how to develop and execute a social recruitment strategy with industry-specific tips for healthcare talent management professionals.

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