When it’s time to post a job, how much time and thought do you put into your job board listing? Is it enough? Are you sure?
Writing an effective job board listing is a pretty basic step in the hiring process, but it’s also one of the most crucial. Potential applicants will use that short paragraph and the bullet points that follow to determine if your company is a good fit for them. It’s more than just a simple job description; it’s a sales pitch to show why the job you’re offering is the job they want. So how do you write an effective job board listing? Let’s find out:
Part 1: It’s Not About You
One of the first rules of persuasive writing is to know your audience. And, believe us, a job board listing is very much persuasive writing. Remember that you are writing to your potential applicants, so you need to gear your language toward them. This is not the time to talk about how amazing your organization is and why anyone should be honored to work there. It’s time to talk about what you do for your employees. Explain to your applicants why they would want to work for your company. Appeal to the qualities you’re looking for in a candidate. (For example, if you’re looking for a caregiver like a CNA, you could open your job board listing with “Do you enjoy taking care of others? Do you thrive in an environment that welcomes and embraces your nurturing side?”) A successful job board listing is one that knows its audience.
Part 2: Okay, It’s A Little About You
Be sure to reflect your company culture in the words you use. When writing your job posting, choose your language carefully. Do you want to convey that your organization is straightforward and professional at all times? Word your job posting using more formal language. Does your team like to have a little fun here and there? Feel free to work a little humor and wit into your post. When applicants review your job posting, they should be able to get a feel for what kind of company they’re hoping to interview with.
Part 3: Make Sure Your Job Board Listing Can Be Found
Study up on your SEO tactics. Research what keywords job seekers are using to find jobs like yours, then use those words in your post. (Don’t overuse them, though. Search engines like Google can recognize keyword-stuffing. Just write naturally.) Keep in mind that real people are searching for your jobs, so try to use the same job titles that other organizations in your industry utilize. Changing up the wording is great for in-house matters, but when you’re marketing your job positions to the rest of the web, you need to make sure you’re using language that everyone understands.
Part 4: Be Clear & Concise
Often, job board listings will use grand language and overpromise what the job entails in order to get an applicant’s attention. (i.e. “Do you want to change the world? We can help.”) While we encourage a little playful language (as long as it follows what we suggested in Part 2), it’s really best to be concise and stick with the facts. Be clear about who and what you want in a potential applicant; that way, the candidates who do apply know exactly what they’re getting into and you don’t waste any time interviewing unqualified job seekers. As for the concise part, use bullet points in your job post to summarize the qualifications needed for the position and the expectations that come with it. A good job board listing can be skimmed as easily as it can be read.
The Internet has made posting jobs a much easier process than it used to be. However, it’s also made finding those jobs easier as well. To ensure that your posts stand out from the rest, use our job posting tips and get your open positions in front of the people you want on your team.